Presentation function
The presentation function of a sentence is meant to solidify the "feeling" of being at the beginning of the theme. This is done by establishing a tonic and establishing the characteristic melodic content of the theme.1
To establish a tonic, a composer can use tonic prolongation.
To establish the characteristic melodic content – the basic idea – the content should start almost immediately and then be repeated.
If this seems esoteric or abstract, creating a presentation phrase by going off the definition alone will satisfy the requirements of the presentation function. The continuation phrase is a bit more complicated...